The City of Hobart sponsorship program offers support to eligible events, festivals and activities.

This support can be cash, in-kind or a combination of both, in exchange for mutually beneficial outcomes for the city.

For the purpose of the program, a sponsorship application must be for:

A large scale commercial event, festival or activity (including sporting) that is high profile and as a result has the potential for significant promotional leverage (i.e. interstate media/branding opportunities) and significant economic benefit, improve visitation and provide enrichment to the community. As a result, most sponsorship applications will be initiated from well-established proven events.

Interested applicants should refer to the Sponsorship Guidelines(PDF, 655KB) to determine their eligibility, review the assessment criteria, timelines and application process.

The City expects significant promotional benefits in exchange for sponsorship, including appropriate branding recognition and cross promotion on social media. In addition, the City would like to see applicants ‘think outside the box’ and consider other opportunities. This could include leveraging and promoting the City’s venues, festivals and programs (Doone Kennedy Hobart Aquatic Centre, The Taste of Tasmania, Salamanca Market and others).

Applicants must allow a minimum three-month period for sponsorship to be considered and for panel assessment and approval processes.

Stage one - eligibility form

Applicants are encouraged to complete the sponsorship eligibility form online and provide an overview of the project.

The Sponsorship Team will then contact you to discuss the project and confirm eligibility. There is a limited budget for sponsorships and applicants can contact the Sponsorship Team to discuss their project and to ensure funding is available prior to applying.

Stage two - sponsorship form

If your application is eligible for funding, applicants will then be directed to complete the sponsorship form and assessment criteria. Your application will then be assessed by the panel to determine support. Applications will be assessed on a competitive basis.

More information


For enquiries regarding commercial sponsorships, please contact the Sponsorship Team on either (03) 6238 2989 or email sponsorship@hobartcity.com.au.