The City of Hobart sponsorship program offers support to eligible events, festivals and activities in return for significant promotional benefits.

This support can be cash, in-kind or a combination of both, in exchange for mutually beneficial outcomes for the city.

2021-22 Sponsorship Program

Sponsorship applications are now closed and applications are currently being processed.

This year, due to the impacts of COVID-19, our priority will be to support events that clearly produce benefits to the tourism and hospitality sectors in the City of Hobart local government area, thus supporting the City's broader goal of local economic recovery.

The total funding pool for sponsorships in 2021-22 is $75 000. Applications are for events that occur between January and May 2022.

For the purpose of the program, a sponsorship application must be for:

A large scale commercial event, festival or activity (including sporting) that is high profile and as a result has the potential for significant promotional leverage (i.e. interstate media/branding opportunities) and significant economic benefit, improve visitation and provide enrichment to the community. As a result, most sponsorship applications will be initiated from well-established proven events.

Applicants must allow a minimum three-month period for sponsorship to be considered and for panel assessment and approval processes.

The Sponsorship Guidelines(PDF, 660KB) contain information regarding eligibility, the assessment criteria and application process.

Sponsorship timeline

Sponsorship applications are now closed.

Applications opened: 22 September 2021
Applications closed: 14 October 2021
Panel assessment meeting: mid-November 2021
Council approval: 6 December 2021

Related information


For enquiries regarding commercial sponsorships, please contact the Sponsorship Team on either 03 6238 2989 or email sponsorship@hobartcity.com.au.