Why do Business in Hobart

There are many reasons to do business in Hobart.


The population working in Hobart comprises a skilled and qualified workforce of approximately 51,000 people. 70% of the city based workforce work in professional, clerical, community or sales based roles, with a further 18% employed in a trade.  12% of the workforce are in managerial roles (Australian Bureau of Statistics (ABS) census data 2016).

There are over 30,000 students, including 5,200 international students of which 3,900 study at the University of Tasmania. Other international students are in local schools and colleges.

58% of those aged 15 and higher who live in Hobart hold a bachelors degree or higher. The City of Hobart has a rich pool of knowledge-based workers from which to recruit.

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Potential customers

The Hobart municipal area has a resident population of around 50,500, with an additional 172,000 people across greater Hobart. 

Greater Hobart has 47% of total employment in the state, which means that nearly half of the working population is in the city on most days. Around 100,000 residents, students, visitors and workers are in the city on any given day.

The Parliament, ministry offices and head offices of most state government agencies are located in Hobart, mostly in the city centre. In addition, the Commonwealth Government has a number of administrative roles based in the city.

In the year ending December 2016, 894,277 visitors came to Hobart via the Spirit of Tasmania or air, along with 143,989 cruise passengers.

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International markets

As the capital city of Tasmania, Hobart is head office for many of the state’s major exporters. The City of Hobart also has four formal international relationships, in Xi'an and Fuzhou (China), Yaizu (Japan) and L'Aquila (Italy) through which business enquiries can be channeled. Statistics for the year ending June 2016 show that total Tasmanian annual exports were valued at $2.853 billion.

The largest export commodity categories by order of ranking were:

  • processed metals and metal products – primarily aluminium and zinc and associated products (contributing $1,209 million in value, an increase of 23.8% from the previous year)
  • ores and concentrates – primarily iron ores, tin ores and some copper ores (contributing $398 million, a decrease of 22% from the previous year)
  • confidential items of trade (contributing $299 million, an increase of 62.5% compared to the previous year)
  • meat products – predominantly fresh, chilled or frozen beef, and some sheep (contributing $213 million, an increase of 18.7% compared to the previous year)
  • seafood products – primarily abalone and Atlantic salmon and approximately one-fifth rock lobster (contributing $187 million, an increase of 27.3% compared to the previous year)
  • dairy products – primarily powdered full cream and skim milk, approximately one-fifth cheese and a small amount of butter (contributing $125 million, a decrease of 20.5% compared to the previous year).

China is Tasmania’s largest market with over $873 million in exports (2015–16), rising from $487 million in 2014–15. Taiwan is the second largest export market followed by Malaysia, US, Japan, Vietnam, Indonesia and the Republic of Korea.

View more information on Department of State Growth


Hobart has a good public transport system, excellent road infrastructure, and high-standard information communications infrastructure and technology. It has generous car parking options for customers and employees, with many within easy walking distance of key destinations in the city. Further information about parking can be found on our parking in Hobart page. 

Further information about getting around Hobart, including a mobility map, can be found on our wheelchair and mobility assistance page.

As well as the seaport facilities operated by Tasports, there are regular flights to and from major Australian cities from Hobart International Airport.