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Why do Business In Hobart?

Employees

Hobart boasts a high labour force participation rate of 62 percent [i] and a lower than average unemployment rate of 5.5 percent [ii].

The population working in Hobart comprises a skilled and qualified workforce of approximately 46,000 individuals of which 53 percent are employed in professional or clerical and administrative roles [iii]. 

During 2013, 3092 students graduated from the University of Tasmania (Hobart faculties), with 5092 graduating throughout the whole state [iv]. 

With over 31 percent of the City’s resident population aged between 15 and 34 years and a high proportion (53 percent) of individuals with non school qualifications holding a bachelors degree or higher [v], the City of Hobart has a rich pool of knowledge based workers from which business can recruit.

Customers

The City of Hobart has a resident population of around 48,700, supplemented by an additional 163,000 people across Greater Hobart [vi].  Capital City status also attracts many Tasmanian residents from around the State to the City for various activities.

The City hosts 47 percent of total employment within Greater Hobart.  This represents a movement of nearly half of the working population to the City most days.

The Parliament, Ministry offices and head offices of most State Government Agencies are located in Hobart, mostly in the CBD.  In addition, the Commonwealth Government has a number of administrative roles based in the city.

In the 20013/14 financial year, Tasmania hosted approximately 903,800 interstate visitors, staying an average of 4.7 nights in the City and spending an average of $1,592 per person [vii].

Furthermore, in 2012/13 104,700 cruise ship passengers and crew visited Hobart, an increase of over 40,000 since 2009/10.  With an average spend of $132 per person which equates to $8.3 million dollars spent in Hobart and surrounds [viii].  

International Markets

As the Capital City of Tasmania, Hobart is head office for many of the state’s major exporters.  Statistics for the 2013/14 financial year show that total Tasmanian exports were valued at $2,760 million.

China is Tasmania’s largest market with over $610 million in exports.  Malaysia is the second largest export market followed by Japan, India and Hong Kong.

Major export products include:

  • Zinc and aluminium and associated products
  • Copper and iron ores and concentrates 
  • Wood and paper products
  • Food products including dairy, fruit and vegetables, meat and seafood
  • Machinery and transport equipment [ix]

Access

The City of Hobart is noted for its easy accessibility.  Hobart possesses a good public transport system, excellent road infrastructure and high standard information communications infrastructure and technology.

A range of walk and cycle-ways create easy accessibility to the City for shoppers, commuters and visitors.

Hobart has ample car parking options for customers and employees, with 1,455 on-street and 3,088 off-street car parks all within easy walking distance of key destinations in the city centre.  Further information about parking can be found on the Parking in Hobart page of the website.  Further information about getting around Hobart including a mobility map can be found on the Walking & Mobility Assistance page of the website.

As well as the seaport facilities operated by Tasports, the Hobart International Airport provides regular flights to and from all major Australian cities.

Notes

[i] ABS 2011 Census of Population and Housing: Basic Community Profile (Hobart LGA).  Catalogue 2001.0.  Table B37.

[ii] ABS 2011 Census of Population and Housing: Basic Community Profile (Hobart LGA). Catalogue 2001.0. Table B37.

[iii] ABS 2011 Census of Population and Housing: Working Population Profile (Hobart LGA). Catalogue 2001.0. Table W12.

[iv] University of Tasmania, Alumni Office, October 2014.

[v] ABS 2011 Census of Population and Housing: Basic Community Profile (Hobart LGA).  Catalogue 2001.0.  Table B40b.

[vi] ABS 2011 Census of Population and Housing: Basic Community Profile (Hobart LGA / Greater Hobart). Catalogue 2001.0.  Table B01a.

[vii] Tourism Tasmania, Tasmanian Visitor Survey July 2013- June 2014.

[viii] Tourism Tasmania, 2012-13 Cruise Ship Survey.

[ix] Tasmania Department of State Growth Export Statistics 2013-14.

 

Customer Service Centre

16 Elizabeth St, Hobart
Office Hours: Mon–Fri 8.15am–5.15pm
Telephone (03) 6238 2711
Email hcc@hobartcity.com.au

Postal address

Town Hall, Macquarie St
GPO Box 503
Hobart Tasmania 7001